Every bull has a bear. By the Horns came first. The dream taken instead of talked about. This is what comes for it. A grizzly does not bluff. By the time it comes up out of the water with its mouth open, the talking is over, and everything you built is about to be tested.

Markets turn. They always have. What you hold is only yours if you can hold it when they do. Hold Your Ground is for that moment. Not loud. Not looking for it. Not moving, either.

Don't run.
Hold your ground.

Created on a genuine Bentley hood. Commissioned as the counterpart to By the Horns.